Helping shape how stories, projects and organisations create understanding, connection and meaningful change in the world.

I work with filmmakers, organisations and purpose-driven teams to clarify message, strengthen storytelling, and design strategies that ensure work resonates beyond its immediate context.

This might involve refining how a story is told, identifying the audiences it needs to reach, or shaping how a project lives in the world after its initial release or delivery.

At its core, this work is about connection, between ideas and audiences, intention and communication, story and impact.

I bring together creative thinking, production experience and audience understanding to help people see their work more clearly and communicate it more effectively.

Often, the challenge isn’t the idea itself, it’s how it’s being expressed, structured or shared. My role is to step into that space and help uncover what’s strongest, most relevant and most likely to land.

I’m interested in what makes people pay attention, what helps ideas resonate, and what turns a message into something that people actually feel.

What this work looks like…

Impact strategy can take many forms depending on the project. It might include:

• Clarifying story, message and positioning

• Designing audience engagement or outreach approaches

• Supporting film or project impact campaigns

• Helping organisations articulate purpose and value more clearly

• Identifying opportunities for deeper connection with communities or stakeholders

• Advising on how creative work extends beyond its initial release or delivery

Who this is for…

This work is for people and organisations who:

• know their work matters but aren’t sure it’s landing clearly

• want to deepen audience connection or engagement

• are preparing a project, campaign or story for release

• need help translating complexity into clarity

• want their work to have a longer life beyond its immediate output